Cosmetic industry – richly refined or minimalistic design?
There is no easy answer to this question. Everything depends on the character of the brand for which the packaging is being designed. Design is one thing, but the quality of execution is crucial. Packaging manufacturers must deliver physical, emotional, visual and environmental features that correspond to the changing lifestyles of consumers. Our technologists will gladly assist in selecting refinements and suggest solutions to ensure that the production of your packaging is as cost-effective as possible. Adapting the packaging design to the brand’s character is extremely important because it reflects the values, aesthetics and quality of the product. Refinements such as varnishing, drip off, soft touch, or metallic raw materials provide packaging with an elegant appearance, increasing its value in the eyes of customers.
On the other hand, there is a strong trend focused on sustainable development and environmental protection. Consumers are increasingly choosing products packaged in ecological materials. They expect brands to make changes and prioritize ecological values. Thanks to ecological materials and production technology, we can package a product in a sustainable solution that consumers will appreciate. Minimalism in design also influences the perception of packaging, and consequently, brands in a positive way in terms of environmental protection. Because minimalistic doesn’t mean boring. Our specialists can inspire and suggest how to prepare a project that is attractive yet environmentally friendly.
Trends in medicinal product packaging
In the realm of medicinal product packaging, there is a growing demand for safety and a sustainable approach to their production. Manufacturers of medicinal products seeking packaging solutions should focus on this aspect. A trend that will intensify is ensuring protection against counterfeiting and threats related to falsification. Packaging is an essential element of medicinal products and serves as a fundamental information carrier for patients. There is also a visible drive to reduce waste by designing packaging that is tailored to products and easily recyclable. The development of sustainable packaging poses a challenging task due to the need to strike a balance between safety and market-driven trends. Legal requirements also play a significant role in shaping the pharmaceutical packaging market. Pharmaceutical manufacturers should prioritize safety, emphasizing protection against counterfeiting and adopting a sustainable approach to the packaging of medicinal products. This necessitates finding suppliers who will consider these factors and strike a balance between safety and the expectations of the market and consumers.
Eco design
Sustainable development and eco-friendly packaging are crucial topics that attract attention across various industries, including pharmaceuticals and cosmetics. An increasing number of companies in these sectors are actively seeking ways to reduce their negative impact on the natural environment.
Paper is considered one of the most sustainable packaging materials and its natural benefits extend throughout the entire lifecycle, from raw material extraction and production to usage and disposal. Additionally, when packaging is appropriately designed, addressing both structural and visual aspects, it is possible to create a solution that is not only appealing but also environmentally friendly.
At Preston Packaging, we place immense importance on details and have a deep understanding of the needs of our business partners. Our years of experience and the knowledge of our specialists let us to provide guidance to our partners throughout the packaging creation process, starting from the initial discussions. We strive to tailor the technology to create the perfect packaging, taking into account environmental considerations.
Balance between quality and cost optimization
The current economic situation has led us to seek optimization in every aspect of our business activities. One of these areas is packaging and at Preston Packaging, we understand this well. How can we reconcile aesthetic requirements, high quality and budgetary and technological constraints? The solution lies in close collaboration with a printing company from the early stages of the design process. Through this partnership, it is possible to develop a solution that not only impresses with its appearance but also fits within the specified production budget.
Cost reduction without sacrificing quality is a balance that brand owners and packaging manufacturers must achieve. It is a challenging task that requires innovative thinking and strategic implementation. Our specialists are familiar with market needs and know which strategies are best to maintain harmony between quality and design.
Comprehensive collaboration
By involving a printing house in the design process, the client has the opportunity to benefit from the deep knowledge and experience of specialists who can translate the designer’s ideas into practical production possibilities. A printing house familiar with various technological options and available materials can proactively suggest changes that maintain the aesthetics of the project while simultaneously reducing production costs.
At Preston Packaging, we understand this well, which is why we assist our clients in creating perfect packaging. Only through collaboration can truly exceptional results be achieved. This is a perfect example of the synergy between creativity and pragmatism, translating into the success of the brand in the market.
Automation and digitization
In addition to ecology, sustainable development and comprehensive collaboration, a key element in the production of pharmaceutical and cosmetic packaging in 2024 is the automation of processes and efficient information flow. Listening to the challenges our potential clients face and aiming to streamline our daily work, we have decided to digitize the packaging production process. Automation and efficient information flow are pivotal components of the technological revolution in the industry, introducing a new standard of quality and flexibility in the production of packaging for pharmaceuticals and cosmetics.
In line with this, we have implemented CLOUDFLOW® in our company, a platform that revolutionizes the management of resources, processing of production files, soft proofing, and process automation. It is a modular platform that provides constant access to order-related information 24/7 from anywhere in the world. This tool not only increases production efficiency and precision but also accelerates decision-making processes, eliminating time and geographic barriers. We are committed to ensuring the highest level of customer service and communication. CLOUDFLOW® is a time-saving and efficient collaboration solution!
SUMMARY
The year 2024 brings both great hopes and challenges for the pharmaceutical and cosmetic packaging industry. We observe a growing demand for eco-friendly solutions, increased awareness of the safety of medicinal products and technological developments supporting process automation. These factors are shaping the future of the packaging market.
We assist companies in creating packaging that is not only safe but also environmentally conscious, providing guidance from the early stages of the project. Your success is important to us.
If you are seeking a partner to collaboratively design packaging that meets market needs and aligns with your products, we invite you to get in touch.
