Or rather, difficulties related to broken supply chains and a lack of raw materials on the market. Last year was extremely difficult in this matter. The demand for paper definitely exceeds the supply. The pandemic, broken chains and the very rapid development of e-commerce have a huge impact on the shortage of paper and delays in deliveries. Additionally, paper prices are now much higher than a year ago. Experts predict that this problem will be continue until at least mid-2022. It is a huge challenge for a packaging printing house to ensure continuity of production for customers. At Preston Packaging, we have taken appropriate steps to minimize the risk of production disruptions. We know how important it is to ensure the continuity of supplies and we constantly monitor the situation. We are waiting for an improvement in the economic situation on the raw materials market.
Ecology and sustainable development
The word “ecology” has been inflected in all cases in recent years and has found its place in almost every industry. There is no planet B and consumers are aware that. Research shows that they are able to pay more for a product which is “green”. This also important for the packaging in which the products are stored. For this reason, more and more brands are paying more attention to being more eco. Packaging made of recycled materials and those suitable for further processing is particularly popular. Paper takes the lead in this matter. Ecology is not a trend. It is an expression of solidarity and concern for the natural environment. Preston Packaging offers raw materials that meet customer requirements. However, this is not enough. An important aspect is also the company’s activities related to production in accordance with the idea of sustainable development. Together, we try our best to do our business more and more ecological. Each of our employees is aware of the need to take care of our planet. We have implemented a number of different activities that have made our business more environmentally friendly.
Creating packaging from ecological raw materials is one thing. The second important factor is also designing the packaging to custom-fit the product and using less material. This aspect will also be important in the future. By avoiding empty spaces in the packaging, we also eliminate the need to use additional filling. Our design department is always ready to help you create the optimal packaging. We will adjust its size so that it is tailored to your product.
Digitization and automation
The goal of each dynamically developing organization is a comprehensive approach to the processes taking place in an enterprise. The focus of this change should be the external customer, i.e. the recipient of our products and services, and the internal – our employee. Comprehensive digitization and process automation are the way to achieve the greatest possible business flexibility, simplify processes and cost optimization. This process was called Industry 4.0. We are aware of these inevitable changes that are to help us in our daily work. We follow them to keep pace with our customers and employees.
Traditionally, each year brings new trends in packaging design. According to experts, the richness of colors and energetic combinations will reign supreme. The graphic trends include designs with gradients, retro styles, surreal creations, minimalism and nature inspiration. We are already looking forward to the new packaging designs that we will accomplish in our printing house.
Unboxing and CX
Not only the eye-catching design is important in creating packaging., The customer experience of opening the box is also of great importance. The packaging must be constructed in a practical way so that the consumer has no problem unpacking the product. Brands are realizing this more and more. Our team can also help in this matter. Many years of experience and knowledge allow us to create original packaging that will provide a positive experience for consumers.
365 days of new challenges uis ahead of us. We believe it will be a very good time with interesting projects. We are ready to work hard on new products that will implement the sustainable development policy and will respond to market needs. Contact us and discover the world of Preston Packaging.